Privacy Policy
Effective Date: 1st August 2025
Last Updated: 1st August 2025
At Pet Legacy (https://petlegacy.co.uk), your privacy matters to us. This policy explains what personal information we collect, how we use it, and your rights under the UK GDPR and Data Protection Act 2018.
1. Who We Are
We are Pet Legacy, a UK-based business offering digital memorial pages, QR code-linked plaques, and other remembrance-related services.
If you have any questions, you can contact us at:
📧 Email: contact@petlegacy.co.uk
2. What Personal Data We Collect
We only collect the information we need to provide our services. This may include:
- Your name and email address (e.g. for newsletters or customer support)
- Information you provide when creating or ordering a memorial (e.g. biography, photos, dates)
- Delivery address (if ordering physical products)
- Limited technical information (via cookies or analytics – see section 5)
We do not collect or store your payment details — payments are handled securely by Stripe or PayPal.
3. How We Collect Your Data
You provide most of this information directly, for example when you:
- Place an order
- Subscribe to our newsletter
- Fill out a memorial form
- Contact us
Some data is collected automatically via anonymised analytics and cookies (see below).
4. How We Use Your Data
We use your data only where we have a lawful basis to do so. This includes:
| Purpose | Legal Basis |
|---|---|
| To process and deliver orders | Contract |
| To create and manage memorial pages | Consent |
| To respond to your enquiries | Legitimate interest |
| To send newsletters (if you’ve opted in) | Consent |
| To analyse website usage (anonymised) | Legitimate interest |
5. Analytics and Cookies
We use tools like Google Analytics to understand how our website is used. These tools may place cookies in your browser and collect anonymised data such as pages viewed, time on site, and device type.
This data:
- Is not linked to your name or email
- Is used to help us improve our website
- Can be blocked by changing your browser settings
We also use cookies to support site functionality (e.g. remembering your preferences). For more details, see our Cookie Policy (coming soon).
6. Third-Party Services
We only share your data with trusted services that help us run our website and deliver your order:
- Payment processing: Stripe & PayPal (we don’t see your card or bank details)
- Email marketing: MailerLite (for newsletters, if you subscribe)
- Analytics: Google Analytics (anonymous site usage data)
- Hosting & security: Our website hosting provider
All third-party services comply with UK data protection laws and only process your data for specific, agreed purposes.
7. Data Retention
We only keep your data for as long as necessary. For example:
- Memorial information may remain published until you ask for removal
- Order records are retained for legal and accounting purposes
- Newsletter data is retained until you unsubscribe
8. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request corrections or updates
- Request deletion of your data (“Right to be Forgotten”)
- Withdraw consent at any time (e.g. unsubscribe from emails)
- Object to or restrict data processing
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at contact@petlegacy.co.uk
9. Children’s Privacy
Our services are not directed at children under 18. We do not knowingly collect personal data from children. If we become aware that we have done so, we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page.
11. Contact Us
If you have any questions, requests, or concerns, please contact us at:
Pet Legacyal
📧 Email: contact@petlegacy.co.uk
You also have the right to contact the UK Information Commissioner’s Office (ICO):
🔗 https://ico.org.uk/
🔒 12. GDPR Statement
We comply with the UK General Data Protection Regulation (UK GDPR), which governs how we collect, use, and protect personal data.
As a UK-based business, we follow these key GDPR principles:
- Lawfulness, fairness, and transparency – We process data legally and clearly explain how.
- Purpose limitation – We only use data for the reason you provided it.
- Data minimisation – We collect only the data we need.
- Accuracy – We do our best to keep your data accurate and up to date.
- Storage limitation – We do not keep data longer than necessary.
- Integrity and confidentiality – We store your data securely.
- Accountability – We take responsibility for complying with data protection laws.
You have the following GDPR rights:
- To access your personal data
- To correct inaccurate data
- To request deletion of your data
- To object to how we use your data
- To request a copy of your data
- To withdraw consent at any time
To exercise any of these rights, email us at:
📧 contact@petlegacy.co.uk
If you’re not satisfied with our response, you can contact the UK Information Commissioner’s Office (ICO):
🔗 https://ico.org.uk/
🍪 13. Cookie Policy
Our website uses cookies to enhance your browsing experience and help us understand how our site is used.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences or track usage anonymously.
Types of Cookies We Use:
| Cookie Type | Purpose |
|---|---|
| Essential cookies | Needed for basic site functionality (e.g. login, checkout) |
| Analytics cookies | Help us understand how visitors use our site (e.g. via Google Analytics) |
| Marketing cookies | May be used to track your behaviour for advertising or social media features (we use minimal or none) |
Managing Cookies
You can control or disable cookies via your browser settings. Most browsers allow you to:
- Block cookies
- Delete cookies after closing
- Set preferences for certain sites
Note: Disabling cookies may affect some website features.
Third-Party Cookies
Some cookies may be set by third-party services we use, such as:
- Google Analytics
- MailerLite (newsletter forms)
- Embedded content (e.g., YouTube, social media)
These third parties have their own privacy and cookie policies.
